Florida Denny's Support Fallen Heroes Through Tour de Force
Florida area Denny’s have kicked off the second annual fundraising campaign for Tour de Force, a Miami-based organization that provides much-needed financial support to the families of fallen law enforcement officers. Participating Denny’s and law enforcement officers throughout the state are selling fundraising kits containing Denny’s coupon booklets, representing the diner’s support for the officers and their courageous service.
“We’re thrilled to partner with Tour de Force again on such a significant, worthwhile cause,” said Denise Gaines, senior manager of field marketing east for Denny’s. “The campaign was a huge success in 2012 and we hope that with the support of our diners and the community we can give back even more to those who have given so much.”
In 2012, five Florida officers were killed in the line of duty and through its Tour de Force campaign, Denny’s hopes to raise more than $75,000 for their families. 153 participating Denny’s from the Panhandle to the Keys will work together to raise money through sales of the coupon booklets, which are available for purchase in-store Feb. 1 through Feb. 28. For just $5 guests will receive $20 worth of Denny’s coupons redeemable throughout the year, with 100 percent of proceeds going directly to Tour de Force.
Denny’s will also serve as the Title Sponsor of the 16thannual Tour de Force charity bike ride; a five day, 270-mile ride from North Miami Beach to Daytona Beach. Beginning April 14, approximately 500 participants will ride their bicycles up the coast making periodic stops at cities along the route to help raise awareness for the cause and refuel with complimentary Denny’s Fit Fare® meals and refreshments.
The campaign will culminate at the annual Florida Law Enforcement Memorial Service presented by the Florida Fraternal Order of Police on May 5 in Tallahassee. At the event, Denny’s and Tour de Force will present a check to each of the five families of fallen officers. Governor Rick Scott, local and statewide safety officials as well as the officers’ friends, families and colleagues will be present to honor the fallen.
“We are deeply appreciative of Denny’s ongoing support and partnership,” said Detective Craig Catlin, a North Miami Beach police officer and executive director of Tour de Force. “We hope that this is another unforgettable year for Tour De Force and the five families that need our help now more than ever.”