Truck Perched on Ferrari's Hood Captured by Brandon Videographer; Clip Goes Viral

One afternoon and one random moment left one Ferrari owner in shock and disbelief and a local videographer one step closer to a viral experience.

And it all played out — again — on the Today show, which ran the video shot by James Worley about the Ferrari owned by Wes Moschetto.

“You’re thinking, ‘Ouch,’ watching this video,” said the Today Show’s Dara Brown on the Feb. 2 clip. “A brand new, 2011 Ferrari with a pick-up truck perched on its roof.”

Moschetto is seen in the video, at the scene of the Jan. 28 accident on Parsons Avenue in Brandon, wearing a yellow T-shirt and looking remarkably poised under the circumstances.

As he later told the Today Show: “You have to remember I was watching a big grill of a Ford pick-up truck coming at my head and I didn’t know how close he was going to come before he hit me and how much further he’d come into me, so I had my life flashing in front of me. I was scared."

About a half-hour later, Moschetto added, "I  realized the damage that was done to the car and then I was upset, so I was in shock for most of the video.”

Moschetto on Feb. 4 respectfully declined to be interviewed, saying he was told by his attorney not to talk about the incident further. He had kind words for the videographer who captured the moment, adding that he just didn’t have it in him at the scene of the accident to talk to Worley for any great length of time.

As for Worley, he was just driving in Brandon when opportunity presented itself.

"I turned on to Parsons and traffic was backed up. I didn't know what was going on," Worley said. "I didn't see what was there until I passed the truck and then I saw the shiny, little red Ferrari. My jaw dropped and I knew exactly what to do. I had my camera in the car."

Worley said he is a car enthusiast, but more so for the American muscle car, and especially the 1970 Chevelle Super Sport 454 LS6 and the 1957 Chevy Bel Air. What he knew about the Ferrari: Tom Selleck on "Magnum P.I." drove one and so, too, Don Johnson on "Miami Vice."

"I knew too, that it was a $250,000 to $300,000 car right away," Worley said about the damaged Ferrari on Parsons Avenue. "My reaction, you can't print it. I knew that I had something to capture on video. I had no idea the video was going to blow up like that."

Moschetto told the Today Show that he got his Ferrari on Jan. 10 after having been on the waiting list for two years. "I had a deposit down for awhile," he said. "I saved up a long time for the car and got two enjoyable weeks out of it."

In turn, Worley sat on his video for a couple days, having been turned down by an area news station to run the clip. He uploaded it to YouTube and the rest is viral history.

"The keywords helped, of course, because I chose the right words," Worley said. "And then the description, I pretty much knew how to write that."

Noted in the description:

"2011 Ferrari 458 Italia Pininfarina Crash with a Ford F 150 truck sitting on its hood! The Ferrari has less than 500 MILES on it!! 2011 Ferrari 458 Italia official price starting at $277,124 !!"

"I sold the video to the Today Show, they did their little story on it, and a Web site in Europe, I'm selling rights to them to use it," Worley said.

As of Feb. 4 at 5 p.m. on YouTube, there were more than 800,000 views of Moschetto's Ferrari, flattened by a pick-up truck leaving a car wash on Parsons Avenue in Brandon.

"I knew I had something there and I knew if I put it up on YouTube people would watch it," Worley said. "But I had no idea it would be like this."

Moschetto told the Today Show the car is "at Ferrari" and that "it's going to take some time to get everything straightened out as far as that goes."

As for video that shows the pick-up truck perched on his sports car's roof, Moschetto told the Today Show: "I cry every time I see it."

Caution: This video contains a few instances of explicit language.