Council Approves Marketing Plan's 2nd Phase

The next steps in Temple Terrace’s marketing campaign include protecting the logo and tagline and identifying future opportunities.

The City of Temple Terrace has created a new logo and tagline, launched a new and improved website, and completed a commercial-quality video that showcases and promotes the city and its economic environment.

Now, Temple Terrace is focusing on protecting its logo and tagline, as well as identifying future marketing opportunities.

At its regular meeting earlier this month, the Temple Terrace City Council approved the second phase of its marketing campaign, which was submitted by Margie Martin, of Martin Communications, and Tim Lancaster, of Lancaster Design.

Martin and Lancaster have been working with the city for the past year on the steps of the project that have already been completed to this point. The city’s total marketing investment to date is $12,538.94.

The second phase, which has an estimated cost of at least $8,950, will see the city create a graphic and identity standards guide regarding its logo and tagline in the next few weeks.

“A graphic and identity standards guide establishes usage rules of the new logo, format, style, colors, and criteria to ensure consistent representation across all platforms and items associated with the graphic identity (with examples of how to use the logo in application with everything from apparel, print advertising, signage, reproduction by organizations interested in promoting the City as part of their marketing message, to email signatures and so on),” the draft proposal from Martin and Lancaster states.

According to the draft proposal, Martin and Lancaster will also further define target audiences and appropriate marketing messages to support the city’s desire to grow the business, tourism and residential aspects of the community.

To do that, they’ll meet with strategic partners, such as the University of South Florida, the Greater Temple Terrace Chamber of Commerce, the local real estate community, the Temple Terrace Golf & Country Club, the Greater Tampa Association of Realtors, Tampa Bay & Company, Florida College, and the Tampa Hillsborough Economic Development Corporation.

“Our goal would be to have the meetings here in Temple Terrace so it’s not actually a meeting as much as it is an opportunity for us to showcase the community to key influencers,” Martin told the council.

The council asked Martin to let it know whom she and Lancaster are meeting with and what events they’re attending so that council members can give their input or make sure their schedules allow them to participate.

“With your marketing experience, if you find out about events and activities that are a very good place for us to be there and be visible, that would be helpful,” said Councilwoman Alison Fernandez.

See also:
City Discusses Marketing Strategy Next Steps
City Council Approves New Marketing Strategey
City’s Marketing Efforts Seen Around Town
Professional Actress Joins Residents to Promote City in New Video
City’s Marketing Video Almost Complete

City’s New Website Launched


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